2014 was a strange year for videogames, over brimming with disappointments, glitches and server issues. But fear not gamer, for with every heartbreak is the opportunity to find new love. Where videogames have shown their true strengths, eccentricities and their more laughable flaws was in the world of marketing.
So to close out the old and welcome in the new, we look at how the best in the industry presented their games. From the inventive, the insane to the downright goofy, here are four picks of how games were promoted in 2014 – be it through announcement or advertisement – which shows off the weird and wonderful world us gamer’s choose to inhabit.
P.T. and the perfect announcement
Back in August, P.T. was revealed at Gamescom and quickly re-revealed to be a ‘playable teaser’ of the upcoming Hideo Kojima and Guillermo Del Toro produced Silent Hills. It was Konami’s attempt to breath fresh air into the dying – or if we aren’t being coy, dead – franchise. The-unlikely duo proved to be a match for Mary Shelly’s famed scientist. That dying series? It’s alive!